Que es una marca registrada?

Las marcas son fundamentales para la mayoría de las empresas, y pueden valer millones, incluso miles de millones, como Microsoft o Coca-Cola. En Internet, la marca asume una importancia especial, sobre todo porque las marcas se pueden incorporar a los nombres de dominio. El valor que hereda en una marca está protegido por la ley de marcas comerciales; y es sensato para las empresas que operan en la web tener al menos cierta familiaridad con esta área de la ley.

Existen dos tipos principales de marcas comerciales: las marcas registradas, que están protegidas por la ley de marcas registradas, y las marcas no registradas. Este artículo se refiere sólo a las marcas comerciales registradas.

También existen dos tipos principales de marcas registradas: marcas registradas y marcas comerciales comunitarias. Las marcas de cierto país sólo cubren ese país, mientras que las marcas comunitarias pueden cubrir hasta un continente. Muchas de las leyes que rigen los dos tipos de marcas son, por lo tanto, similares en los diferentes Estados miembros. Para mantener las cosas simples, este artículo se centra en las marcas registradas pero recordando al lector que el registro de patentes en Tijuana México es igual de importante.

¿Qué es una marca?
Una marca se define en la Directiva sobre marcas de fábrica como “cualquier signo que pueda representarse gráficamente, en particular las palabras, incluidos los nombres personales, los diseños, las letras, los números, la forma de los productos o sus embalajes, siempre que dichos signos pueden distinguir los productos y servicios de una empresa de los de otras empresas “.

La función esencial de la marca es garantizar el origen de los bienes y servicios; y el derecho de marcas ha sido diseñado para promover esa función esencial. Si no está seguro de si un signo es una marca comercial, pregúntese si tiene esta función esencial.

Los nombres de dominio utilizados en el curso de una empresa se utilizan, en un aspecto, como marcas comerciales.

Una de las características más importantes de la protección de marcas es que se relaciona con productos y / o servicios específicos. En consecuencia, un solo signo puede ser registrado por diferentes empresas con respecto a diferentes bienes y servicios.

How to use strategies & technologies to manage and analyze customer-interactions

For any type of business whether a small or mid-sized company/business; customer service is an important issue of concern thus the quality of a company’s customer service can either enhance or reduce customers loyalty for their product/services as well as the business as a whole.

Therefore, with these stiff competitions in the market, any business that’s shows to be responsive towards their customers’ questions, complains as well as other needs can immensely develop a clear competitive advantage over other businesses in the same market niche hence, it’s essential for any other business to understand how these new technologies can help anticipate their customers’ needs, tailor-business processes in-order to best serve your customer as well as ultimately improve on your business’ efficiency. These strategies can greatly help in reducing costs

Customer-Service Technology

There are certain ways in which technology can now help in providing key advantages to businesses to create customer loyalty by simply improving on customer services. These may include;

1. Software- To enhance on managing customer relationships, it could be a great idea to employ a more-sophisticated data gathering tools like Customer Relationship Management software like the Insurance agency management systems.

2. Company’s websites- By providing a certain section on your website where customers are able to get answers to their own questions or rather seek for answers from others.

3. Communications- By unifying communication to enable the
company know and differentiate customers who leave messages to avoid repetition of answering customers such that they are able to know that the customers who left voice-mails are the same as the once who sent an email; This will help the company to answer or rather respond to the same request at ago to avoid repetition.

4. E-mail- By using emails, businesses are able to improve on their customer services as well respond more quickly to their customers’ certain needs and help request.

The main goal for any business when it comes to customer interaction is to generate customers loyalty hence, the only better way to do so is by offering quality product, services as well as be responsive to customers. However, with the new technologies, they have make it easier for insurance companies to provide great customer services such that; many channels for interacting with customers has been increased as well as the complexity of such interactions. Henceforth, for any insurance agency management systems to be effective and efficient it is necessary for the company to employ and embrace the use of these new technology-data gathering software tools especially CRM- Customer Relationship Management software in-order to improve on the quality of customer service they offer. They should focus more on the following areas to achieve a better result, these include;

· Workforce effectiveness

· Data management & analytics

· Marketing automation

· Insight driven marketing