Food truck designers play an intricate role in how successful individual food trucks businesses are. Sure, you need an amazing menu that resonates with your customers. However, if your food truck design fails to pop and turn heads, few people will be inspired to try yout faire.
There are a number of things that the best food truck designers do in manufacturing lunch trucks that make these businesses stand out, make people curious, and inspires them to order off the menu. Here are the three most popular things that the best custom food truck builder possesses.
1. A Winning Food Truck Design is Crafted by True Artists
Any high school kid with a skateboard and a Red Bull can get a stencil and spray paint a food truck design. But this is exactly what it will look like–a high school art project. When it comes to the look and feel of your lunch truck, you need veteran food truck designers to create high-quality creative designs. Remember, your food truck design is a big part of your branding and marketing. Would you try marketing to a hungry city of people by giving them outdated, poorly pixelated fliers that look like they were printed on a 90s Epson printer? Of course not and nor should you give this look when you design a food truck.
2. Leading Food Truck Designers Give Customers Choices
There are two primary ways to design a food truck: hand-painted work with traditional brushstrokes and airbrushing, and a custom food truck vinyl wrap. Some food truck business owners opt for hand-painted work because they take pride in something they tend to view as “moving art”. When you hire the best food truck designers you can walk away with an amazing one-of-a-king truck. However, be aware that you will need to bring it in for touch-ups, as needed. The frequency of touch-ups will depend on your local climate and how often you operate. It is important to as your custom food truck design team for their recommendation on how often you need touch-ups, otherwise your food truck cna start to look old and faded, and this will cause people to judge your food.
The most popular method used by food truck designers are vinyl wraps. You still get the authentic, custom artistry but through the medium of vinyl. Vinyl wraps are popular for custom food trucks because they are more durable than paint meaning they last longer while staying bright and crisp. Be sure to talk to multiple food truck builders to learn their process and recommendation. Then choose the food truck company that best matches your needs.
3. Food Truck Designs Should Target Specific Buyers
Finally, custom food truck builders will have marketing and design teams that understand your target market and work their buying triggers into the food truck design. Are the majority of your customers working professionals who run out from their offices in a metropolitan area to buy your food, or do you primarily work by the beach selling to surfers and tourists? Who your customers are will play a huge role into your food truck design.